The nature of investment climate through a facet of public investment: The emerging market case

The purpose of this article is to table the nature investment climate through a perspective public investment. city responsibility city’s municipal management (Biyase & Rooderick, 2018). Thus, provides insight into in order highlight sector’s role ensure good climate. focuses on KwaZulu-Natal secondary cities, particularly Newcastle and City uMhlathuze (Richards Bay). This followed qualitative approach. Data was collected semi-structured interviews. Thematic data analysis adopted with aid NVivo version 12. Analysis interpretation result are presented models developed from NVivo. key finding discusses cities lance attracting by packaging effective incentives, planning executing programs projects attract retain investment, targeting countries for inflow foreign direct based sectors, not political diplomacy. Moreover, findings reveal that each identified has autonomous independence package their own incentives advance Respondents pointed out Richards Bay an industrial development zone aimed at investors across globe. Furthermore, respondents highlighted but they applicable city.